Online Affiliate World connected publishers and advertisers through an affiliate platform that combined public-facing marketing pages with a more data-heavy logged-in product.
What made this project strong was the contrast between the front-end marketing experience and the back-end dashboard. The core design challenge was making offers, performance signals, and account data easier to understand without losing depth for experienced users.
This project had to support two very different experiences: a cleaner public-facing product story and a more operational logged-in area with offers, dashboards, and statistics.
I treated those layers as connected but distinct surfaces, using clearer information grouping on the front-end and more readable data presentation in the back-end.
The front-end pages introduced the product, offers, and resources in a clearer marketing structure before users moved into the dashboard experience.
The back-end screens focused on presenting dashboard information and statistics in a more readable way for everyday decision-making.